Discuss the Price, Product, Placement and Promotions of these bars.
http://niceandnatural.co.nz/en_NZ/
https://www.motherearth.co.nz
- *Price
They are $3 at Countdown whereas the Mother Earth 'Nuts About' bars are $4.29 which is nearly a 50% increase in price.
- Product
- Placement
- *Promotions
Brand Power Commercial - Targets mothers which school age children, has an emphasis on no artificial flavours/colours.
Uses Instagram and Facebook to promote the product but to also to connect with social media users, targets health eaters and people who exercise by showing people promoting the products who have jobs such as nutritionists and marathon runners.Stuff article comparisons
NZ Herald bar breakdown
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