Colour; Evoke feelings of the featured ingredients, earthy toned, natural colours. Toes the line between healthy and hearty, only a little green used which usually speaks to healthy and natural ingredients. The colours do relate well to the nut bar feel.
Type; Interesting title font, speaks to leaves and the natural curves of plants. The copy text is more of an adult choice, slim and tall, all in caps. Seems more mature.
Images; Imagery of the featured ingredients, keeping with the colour scheme while still introducing leaves to hint at a natural feeling. Uses these images to create wings for the nut bar and title, making it the centre piece as well as seeming angelic in intentions and creation.
Hierachry; The title is front and centre, using the white boarder to allow itself to be read first. The nut bar is second as the text is read the eyes naturally move down to look at it while it is overlaid overtop of the other imagery.
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