https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=98742165
http://www.theselective.co.nz/images/portfolio/CaseStudy_Nice_and_Natural_Emma_Clarke.pdf
Nice & Natural was a New Zealand company that was acquired by Griffin’s food company in 2007.
It is now a brand of Griffin’s so the history of Griffin’s is a good way to do brand history for it.
Griffin’s was a food company started in the 1890s in New Zealand. Its main product was sweets and biscuits. Throughout the 20th century it built its brand and produced New Zealand staple snack biscuits like Gingernuts and wine biscuits. In the 1980s, Griffins began expanding its brand range to include Eta and Huntley & Palmers crackers. In the 1990s, Griffin’s continued to create biscuits that satisfied the market of sweet biscuits for children and adults that had high sugar content.
Nice & Natural was started in 1985. It created a position for itself in the market as a healthy snack alternative in New Zealand. As healthiness became a social pressure in the market, the brand value of Nice & Natural became more appealing to Griffins and so the company acquired Nice & Natural in 2007 to diversify its business from just being high sugar content confectionaries.
Nice & Natural was started in 1985. It created a position for itself in the market as a healthy snack alternative in New Zealand. As healthiness became a social pressure in the market, the brand value of Nice & Natural became more appealing to Griffins and so the company acquired Nice & Natural in 2007 to diversify its business from just being high sugar content confectionaries.
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