Segmented Audience Profile

Busy Parents;
Healthy, keep their kids going, will feel good buying it for the kids because they’re busy, trustworthy and good value. Good for kids that are a bit older. Less hassle than making it yourself.

Young Adults;
Cheap energy bar for a healthy lifestyle, visually pleasing so its going for an aesthetic vibe, vibrant and energetic

Intermediate Kids;
Yum, a bit more grown up than the mother earths stuff. Looks less kiddie to other kids, seems more 12ie than 8ie. Tasty but not the sweets you get from your mum?

Shared Beliefs and Attitudes;
Looking for a sweet snack for lunch. Energetic and good value as an on the go snack. For a more grown up audience.

Tensions;
Healthy vs sweet, adult vs kid, vibrant vs chill.

Macrotrends;
Health wave
Sugar debate
Pressures for being a good parent

What is most important?;
Parents: wanting their kids to have the best with what they have, wanting their kids to grow up well
Young Adults: Having a healthy snack that fits with their #aesthetic lifestyle, and busy schedule.
Intermediate Kids: Want to be more grown up without the responsibility of being grown up because mum or dad still packs their lunch.